Ads Suck
Imagine for a moment you’re lying next to your significant other. The mood is right, you put your arms around them, and as you lean in, they stop you and say “Squarespace is offering 40% off this Black Friday! Go build your website today. The great thing about Squarespace is…”. Or you’re listening to your favorite album playing on Spotify during the most stressful time of the year. It’s been a long, hard day, you’ve waited all day to crack open a beer and chill out, for this all-important private moment, and your favorite song is coming up and you’re excited, when all of a sudden you hear, “Are you protected by NordVPN? NordVPN allows you to…” Moment ruined. Ads suck. Whether it’s on YouTube, Spotify, your TV, your newspaper, ads suck. Ads suck for four fundamental reasons. It’s not what you’re looking for or why you’re there. The ad is in the way. It is an obstacle, (which 1.7 billion people, 2 out of 3 YouTube users monthly using AdBlock have opted out of), adding to...